Privacy Policy

Last updated: 9 January 2026

At Willumsen ApS ("Willumsen", "we", "us", "our") we are committed to protecting your personal data and respecting your privacy in accordance with applicable data protection legislation, including the EU's General Data Protection Regulation (GDPR).

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1. Data Controller

Willumsen ApS
Nyrnberggade 21,
DK2300 Copenhagen S
VAT Number: DK44875578
hello@williumsen-cph.com

Willumsen ApS is the data controller for the processing of your personal data.

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2. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact information (e.g., name, email address, phone number)
  • Order and transaction details
  • Communication data (e.g., emails or customer support inquiries)
  • Technical data (e.g., IP address, browser type, device information)
  • Usage data collected via cookies and similar technologies

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3. Purpose of Processing

We process your personal data for the following purposes:

  • To fulfill and manage your orders
  • To provide customer support and respond to inquiries
  • To send marketing communications (with your consent)
  • To improve our website and services
  • To comply with legal obligations
  • To prevent fraud and ensure security

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4. Legal Basis for Processing

We process your personal data based on:

  • Your consent (for marketing communications)
  • Performance of a contract (for order fulfillment)
  • Compliance with legal obligations (GDPR, tax laws, etc.)
  • Our legitimate interests (improving services, fraud prevention)

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5. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined above, or as required by law. Order data is typically retained for 7 years for accounting purposes.

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6. Your Rights

Under GDPR, you have the following rights:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time

To exercise these rights, please contact us at [Email address].

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7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. You can manage your cookie preferences through your browser settings. For more information, see our Cookie Policy.

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8. Third-Party Sharing

We do not sell your personal data. We may share your data with:

  • Payment processors (to process transactions)
  • Shipping providers (to deliver orders)
  • Service providers (hosting, analytics, customer support)
  • Legal authorities (when required by law)

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9. International Data Transfers

If we transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

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10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

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11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Willumsen ApS
Nyrnberggade 21,
DK2300 Copenhagen S
Hello@willumsen-cph.com

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.