{"title":"Folding Axe","description":"\u003cp\u003eNorse Foldable Outdoor Axe\u003c\/p\u003e","products":[{"product_id":"norse-foldable","title":"Norse Foldable","description":"\u003c!-- BEGIN_PIM_BADGES --\u003e\n\u003cdiv style=\"display:flex;gap:8px;flex-wrap:wrap;margin:0 0 1.25em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\"\u003e\n  \u003cspan role=\"img\" aria-label=\"On sale\" style=\"display:inline-block;padding:7px 14px;background:#DEFF71 !important;color:#0E0E0E !important;font-size:11px !important;font-weight:800 !important;letter-spacing:0.16em;text-transform:uppercase !important;border-radius:999px;line-height:1 !important;text-decoration:none !important;\"\u003eDISCOUNT ON KICKSTARTER\u003c\/span\u003e\n  \u003cspan role=\"img\" aria-label=\"Pre-order available\" style=\"display:inline-flex;align-items:center;gap:6px;padding:6px 12px;background:#FFFFFF;border:1px solid #0E0E0E;color:#0E0E0E !important;font-size:10px !important;font-weight:700 !important;letter-spacing:0.16em;text-transform:uppercase !important;border-radius:999px;line-height:1 !important;text-decoration:none !important;\"\u003e\u003cspan aria-hidden=\"true\" style=\"display:inline-block;width:6px;height:6px;background:#DEFF71;border-radius:50%;\"\u003e\u003c\/span\u003ePRE-ORDER NOW!\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- END_PIM_BADGES --\u003e\n\n\u003cp data-sourcepos=\"3:1-3:225;40-264\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003eThis is a pre-order product. - To get the discount go to:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.kickstarter.com\/projects\/314416204\/norse-foldable-a-real-camp-axe-that-folds?\" title=\"Kickstarter\"\u003eKickstarter\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe Norse Foldable is a lightweight folding camping axe built for the people who actually go where the trails end. Real chopping power. Real wood-splitting bite. Folded down to something that packs next to your water bottle.\u003c\/p\u003e\n\u003cp data-sourcepos=\"5:1-5:112;266-377\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003eThere's a reason most people leave the axe at home. Axes are heavy. They're awkward. They ride badly on a pack.\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:342;379-720\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Norse Foldable solves the problem the only way it can be solved: by folding the axe. A stonewashed edge and wear-resistant PVD coating that shrug off rust, sap and hard use. A sculpted G10 handle. A locking mechanism that holds rigid, so every swing is controlled and safe. Open it, work the woodpile, then fold it flat and keep walking.\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:15;722-736\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBuilt for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-sourcepos=\"11:1-14:81;738-1081\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" dir=\"auto\"\u003e\n\u003cli data-sourcepos=\"11:1-11:77;738-814\" class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBackcountry campers who want a real fire without hauling a carload of gear\u003c\/li\u003e\n\u003cli data-sourcepos=\"12:1-12:112;815-926\" class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBushcrafters and overlanders who split, carve, clear and shape — and want one tool that covers every camp job\u003c\/li\u003e\n\u003cli data-sourcepos=\"13:1-13:74;927-1000\" class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCabin owners with a woodpile, a kettle, and never quite enough kindling\u003c\/li\u003e\n\u003cli data-sourcepos=\"14:1-14:81;1001-1081\" class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAnyone who's ever stood over a tarp setup at dusk wishing they'd packed an axe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-sourcepos=\"16:1-16:17;1083-1099\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy it wins:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"18:1-18:159;1101-1259\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePacks down to under 21 cm.\u003c\/strong\u003e It slips into a pack pocket next to your cook kit. No bulky head cover to lose, no awkward lashing to the outside of your pack.\u003c\/p\u003e\n\u003cp data-sourcepos=\"20:1-20:182;1261-1442\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eReal axe geometry.\u003c\/strong\u003e This isn't a hatchet pretending. The head is ground for a full 111 mm edge — enough mass and bite to split firewood, prep kindling and process real camp wood.\u003c\/p\u003e\n\u003cp data-sourcepos=\"22:1-22:188;1444-1631\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eLocked rigid when open.\u003c\/strong\u003e Cross-bar lock with a secondary safety catch, so the head stays put through every swing until you choose to fold it away. Safety you can hear click into place.\u003c\/p\u003e\n\u003cp data-sourcepos=\"24:1-24:144;1633-1776\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eG10 handle, two colours.\u003c\/strong\u003e Sculpted G10 scales in \u003cstrong\u003eBlack\u003c\/strong\u003e and \u003cstrong\u003eForest Green\u003c\/strong\u003e. Both grip wet, both grip cold, both grip when you're tired.\u003c\/p\u003e\n\u003cp data-sourcepos=\"26:1-26:185;1778-1962\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eDesigned in Copenhagen. Engineered to last.\u003c\/strong\u003e The Foldable joins the Norse family with the same Willumsen design discipline — every element on the tool is there because it has a job.\u003c\/p\u003e\n\u003cp data-sourcepos=\"28:1-28:36;1964-1999\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003eSplit wood. Fold shut. Keep moving.\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp data-sourcepos=\"32:1-32:268;2006-2273\" dir=\"auto\" class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003ePlease note: the Norse Foldable is a pre-order product. We expect shipping to begin late 2026. When you pre-order, you'll automatically receive email updates as production progresses — and you're always welcome to contact us by email if you'd like more information.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!-- END_PIM_NOTES --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003c!-- BEGIN_PIM_NOTES --\u003e\n\u003cdiv style=\"margin:1.5em 0 1.5em 0;\"\u003e\n  \u003cp style=\"margin:0 0 0.8em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:14px !important;line-height:1.55 !important;color:#0E0E0E !important;\"\u003eOBS: THIS IS A PRE-ORDER PRODUCT. WE EXPECT PRODUCT TO BE READY FOR SHIPMENT LATE 2026. WHEN YOU PRE-ORDER YOU WILL AUTOMATICALLY GET UPDATES ON EMAIL ABOUT THE PRODUCT AND YOU CAN ALWAYS CONTACT US VIA OUR EMAIL IF YOU NEED FURTHER INFORMATION.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- END_PIM_NOTES --\u003e\n\n\u003c!-- BEGIN_PIM_SPECS --\u003e\n\u003cdiv style=\"margin-top:2.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;max-width:560px;\"\u003e\n  \u003cdiv style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:18px 32px;\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eTOTAL LENGTH\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e207,40 mm\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eBLADE LENGTH\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e111,24 mm\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eBLADE THICKNESS\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e3,8 mm\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eBLADE STEEL\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e14C28N\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eBLADE FINISH\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003ePVD Coated, CNC Grinded, Bevel spine w. serrations\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eHANDLE LENGTH\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e96,16 mm\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eHANDLE MATERIAL\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003eG10\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eHANDLE THICKNESS\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e6,4 mm\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eSHEATH\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003ePocket clip 3cr black, w. cnc screws and spacer\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px !important;letter-spacing:0.12em;text-transform:uppercase !important;color:#6B6B6B !important;font-weight:600 !important;margin:0 0 4px 0;line-height:1.2 !important;text-decoration:none !important;\"\u003eWEIGHT\u003c\/div\u003e\n      \u003cdiv style=\"font-size:15px !important;color:#0E0E0E !important;font-weight:600 !important;line-height:1.4 !important;margin:0;text-decoration:none !important;\"\u003e350g \/ 12.3 oz\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- END_PIM_SPECS --\u003e","brand":"Willumsen","offers":[{"title":"Green","offer_id":57335642685817,"sku":null,"price":150.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":57335649304953,"sku":null,"price":150.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0922\/7019\/9161\/files\/image00014_c8dd6430-90fb-4296-aae1-1f86b5f2a376.jpg?v=1779866876"}],"url":"https:\/\/willumsen.shop\/collections\/folding-axe.oembed","provider":"Willumsen ","version":"1.0","type":"link"}